eBay Incorporates Machine Learning to Overhaul Email Marketing Platform

eBay Incorporates Machine Learning to Overhaul Email Marketing Platform - eMarketer

eBay is no stranger to sending batch-and-blast emails-for years, that was the company’s primary email strategy. But as customer expectations grew, the strategy-and the technology that supports it-had to mature. Alex Weinstein, director of marketing technology and CRM at eBay, spoke with eMarketer about how the company built its own personalization platform.