Friday, June 9, 2017

How Machine Learning Can Improve Content Marketing


How Machine Learning Can Improve Content Marketing - eMarketer

While there are many parts of a marketer's job that can be automated, content creation is not one of them. Still, there are aspects of the content workflow that technology can augment and strengthen. Peter Cassidy, founder and chief product officer of social media content aggregation platform Stackla, spoke with eMarketer's Maria Minsker about the role machine learning will play in the future of content marketing.

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