Data Science Brings Intelligence to Ad Tech: Q&A with Catherine Williams, Chief Data Scientist, AppNexus
In an industry based on data and real-time analysis, data scientists are the interpreters of complex variables that determine the outcome of advertising campaigns. Catherine Williams (pictured below), chief data scientist, AppNexus, talks about the role of data science in ad tech - and the importance of nurturing new talent for the industry as a whole.
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