How Machine Learning and AI are Boosting Marketing Efficiency and Slashing Waste | CBT Automotive Network
In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting serious buyers, often relying on no more than past experience, instinct, and maybe a few long-standing relationships with media reps.
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