Fares based on distance? No! Uber applies machine-learning techniques to estimate how much customers are willing to shell out

Fares based on distance? No! Uber applies machine-learning techniques to estimate how much customers are willing to shell out

Uber drivers have been complaining that the gap between the fare a rider pays and what the driver receives is getting wider. After months of unsatisfying answers, Uber Technologies Inc. is providing an explanation: It's charging some passengers more because it needs the extra cash.The company detailed for the first time in an interview with Bloomberg a new pricing system that's been in testing for months in certain cities.

Uber drivers have been complaining that the gap between the fare a rider pays and what the driver receives is getting wider. After months of unsatisfying answers, Uber Technologies Inc. is providing an explanation: It's charging some passengers more because it needs the extra cash.The company detailed for the first time in an interview with Bloomberg a new pricing system that's been in testing for months in certain cities.