Rise of the machines: to control the fear of what machines can do, we need to control the machines

Rise of the machines: to control the fear of what machines can do, we need to control the machines

The extraordinary power of digital technology, robotics, algorithms and all the machine-led tools that have transformed the media industry is something of a double-edged sword. At least that's the message that has emerged from the new Rise of The Machines report, co-authored by Omnicom agencies TBWA and Hall & Partners.

The extraordinary power of digital technology, robotics, algorithms and all the machine-led tools that have transformed the media industry is something of a double-edged sword. At least that's the message that has emerged from the new Rise of The Machines report, co-authored by Omnicom agencies TBWA and Hall & Partners.