At the Google Marketing Next conference, Google is announcing some major upgrades to the tools it makes available to marketers. The company is updating its store visit measurement tools and is introducing a dash of machine learning into the mix. The company has been measuring store visits brought about by online advertisements as early as 2014.
At the Google Marketing Next conference, Google is announcing some major upgrades to the tools it makes available to marketers. The company is updating its store visit measurement tools and is introducing a dash of machine learning into the mix. The company has been measuring store visits brought about by online advertisements as early as 2014.
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