Google has a new tool to better personalize ads and analyze their success: Machine learning. This technology represents a growing trend for advertisers that will shape successful campaigns into the future, according to a Tuesday blog post by Sridhar Ramaswamy, Google's senior vice president of ads and commerce, published ahead of the Google Marketing Next event in San Francisco.
Google has a new tool to better personalize ads and analyze their success: Machine learning. This technology represents a growing trend for advertisers that will shape successful campaigns into the future, according to a Tuesday blog post by Sridhar Ramaswamy, Google's senior vice president of ads and commerce, published ahead of the Google Marketing Next event in San Francisco.
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