AI Adds to the 'Finesse' that Humans Bring to Advertising

Marketing in the UK: Artificial Intelligence Adds to the 'Finesse' that Humans Bring to Advertising - eMarketer

When it comes to placing and measuring digital ad impressions, machine learning can play a major role. eMarketer's Bill Fisher spoke with Matt White, EMEA managing director at Quantcast, about some of the ways machine learning can help, particularly with regard to the recent furor around brand safety.