3 Reasons Why It’s Crucial for Brands to Introduce Machine Learning Into Their Marketing

3 Reasons Why It's Crucial for Brands to Introduce Machine Learning Into Their Marketing

Every so often, a story ripples through the media along the lines of "Scientists say a 'smart pill' is just over the horizon to make us immediately more intelligent." While there is no telling when we will actually see such a pill, there's a metaphorical "smart pill" available to marketers now, and it comes in the form of artificial intelligence, or AI.