Sunday, August 13, 2017

IAB Working Group Aims To Develop Marketing Standards For Artificial Intelligence


IAB Working Group Aims To Develop Marketing Standards For Artificial Intelligence |

The Interactive Advertising Bureau has established a working group of industry executives to tackle three areas that will shape the use of artificial intelligence and machine learning in the digital marketing space: recruiting talent, developing new approaches to creativity, and establishing insights. The IAB AI/Machine Learning for Marketing Purposes Working Group is headed by Co-Chairs Patrick ...

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