Data Protection & AI: How Can We Control Our Creations?

Data Protection & AI: How Can We Control Our Creations?

Machines are getting better at thinking for themselves. Microsoft's DeepCoder, for example, has learnt to write its own code. And Google has built Federated Learning - a tool that automatically personalizes apps directly on users' devices. For marketers, this evolution in machine learning has enormous potential: almost all ( 98%) think it will benefit their marketing efforts.