Friday, August 11, 2017

Robot marketer will save clients time, with humans only needed for last 20% of strategy, says machine-learning startup

Robot startup promises to slash times for the next generation of marketer

"Creating the next generation of marketer" and slashing the time spent on preparing client strategies is the promise of machine learning startup Robotic Marketer. Mellissah Smith, the company's founder and managing director of consultancy Marketing Eye, told Mumbrella the technology idea came out of years of running workshops and developing strategic plans for clients.

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