As a big hit among top CMOs today, artificial intelligence (AI) has been lauded as a surefire way to save time and money, while pushing new frontiers in consumer engagement. Indeed, a global study by Salesforce this year indicated that more than half of marketers are already using AI, and over a quarter will follow suit over the next two years.
As a big hit among top CMOs today, artificial intelligence (AI) has been lauded as a surefire way to save time and money, while pushing new frontiers in consumer engagement. Indeed, a global study by Salesforce this year indicated that more than half of marketers are already using AI, and over a quarter will follow suit over the next two years.
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