Can automation and machine learning help companies make most out of digital marketing?

Can automation and machine learning help companies make most out of digital marketing?

When Geetanjali Tyagi was working with Google on the Ad Words team, she helped a large number of customers get better returns on digital marketing. Working here made her realise that a lot of the optimisation that is done manually could be automated.

When Geetanjali Tyagi was working with Google on the Ad Words team, she helped a large number of customers get better returns on digital marketing. Working here made her realise that a lot of the optimisation that is done manually could be automated.