Executive Summary Businesses naturally focus on what's easily measured in their efforts to evaluate and improve performance and customer experience. That bias is amplified in traditional market research, where people are typically asked closed-ended voting and rating-scale questions that yield responses which are easily quantifiable and repeatable.
Executive Summary Businesses naturally focus on what's easily measured in their efforts to evaluate and improve performance and customer experience. That bias is amplified in traditional market research, where people are typically asked closed-ended voting and rating-scale questions that yield responses which are easily quantifiable and repeatable.
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