The traditional purpose of a SWOT analysis is to help evaluate how a business is positioned against its competitors - in short, how its value in the marketplace is being influenced. As software eats the world, as Marc Andreesen once proclaimed, it's also dining on marketplace perceptions of business value, turning strategy its head in the process.
The traditional purpose of a SWOT analysis is to help evaluate how a business is positioned against its competitors - in short, how its value in the marketplace is being influenced. As software eats the world, as Marc Andreesen once proclaimed, it's also dining on marketplace perceptions of business value, turning strategy its head in the process.
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