Telstra builds 900 machine learning models for marketing overhaul

Telstra builds 900 machine learning models for marketing overhaul

Telstra has used open source machine learning technology to answer the age-old question that plagues every marketer: how effective is my ad spend? The telco wields one of the biggest marketing budgets in Australia, but that doesn't stop Telstra from wanting to track the performance of every dollar spent.

Telstra has used open source machine learning technology to answer the age-old question that plagues every marketer: how effective is my ad spend? The telco wields one of the biggest marketing budgets in Australia, but that doesn't stop Telstra from wanting to track the performance of every dollar spent.