Friday, April 7, 2017

Maximising The Effectiveness Of Your Campaigns With Machine Learning


Maximising The Effectiveness Of Your Campaigns With Machine Learning - B&T

While most businesses recognise the power of big data and analytics, few have yet to unlock the true potential of data through machine learning, writes Zendesk data scientist Dr Chris Hausler (pictured below). Marketers have known that the foundation of customer loyalty is strong relationships.

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