While there has been a notable decline in TV audiences for live sporting events in recent years, including the English Premier League, by contrast there has been a rise in popularity for "near live" highlights on social media platforms. This trend has accelerated, especially in the UK, with a deal between Sky Sports and Twitter to show soccer highlights nearly right after they happen.
While there has been a notable decline in TV audiences for live sporting events in recent years, including the English Premier League, by contrast there has been a rise in popularity for "near live" highlights on social media platforms. This trend has accelerated, especially in the UK, with a deal between Sky Sports and Twitter to show soccer highlights nearly right after they happen.
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