Creating original branded content solves many problems for marketers, but also presents challenges - among them distribution and realizing ROI from what can be a costly investment. Time Inc., CBS and Telepictures are among hundreds of publishers working with IRIS.TV, which recently introduced a product to manage the distribution of branded content.
Creating original branded content solves many problems for marketers, but also presents challenges - among them distribution and realizing ROI from what can be a costly investment. Time Inc., CBS and Telepictures are among hundreds of publishers working with IRIS.TV, which recently introduced a product to manage the distribution of branded content.
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